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June 2014

A broad, but focused range of fresh produce

By | Growers, Corporate, Customers | No Comments

Rush Group started supplying potatoes in the 1970’s and exclusively traded this specific vegetable until 2004.  Until the early 1990’s they dealt solely in domestic potatoes within the UK, but subsequently began to export UK potatoes to Spain in September 1991. In the early 1990’s they began to programme with Portuguese growers the production of out-of-season baby new potatoes for UK consumption.

But how times have changed…

The Group’s product range has now expanded dramatically to include: onions, carrots sweet potatoes, butternut squash, broccoli, cauliflowers, apples, avocados and most recently garlic.

So what has caused this expansion? The answer is not a simple one, but more a mix of various pro-active and re-active decisions on the Group’s behalf that has led to this wider range of fresh produce.

In the case of onions and carrots, it was basically down to the fact that the farmers who were growing potatoes for Rush often grew these vegetables as well.  Conversely, with sweet potatoes and butternut squash, a number of Rush’s packer customers also packed sweet potatoes and butternut squash. The Group recognised the increase in demand for these two vegetables, due in part to fashion and health properties and decided to take advantage of the growing demand.

Specific personnel have also had an impact. When Rush expanded into the Eastern European markets, it seemed only sensible to utilise their Polish and Hungarian colleagues’ in-depth knowledge of cauliflowers and broccoli, as well as apples.

Sometimes it has been down to the demand by customers for certain products, which is exactly the reason why Rush Group supplies apples and avocados and has started re-supplying garlic to the Caribbean (alongside onions and potatoes).

If you need a reliable supply of potatoes, sweet potatoes, onions, butternut squash, broccoli, cauliflower, apples, avocados and garlic contact Rush today.