Rush Group is doing great business in Dubai with Malaysian seedless watermelon, because it’s…seedless.
Most of the watermelons imported from neighbouring countries are not seedless and the Rush Group’s Malaysian price sits somewhere in between the premium air-flown Australian watermelon and the cheaper ones from India, so it is easy to see why Rush’s Malaysian watermelons are proving so popular.
Rush Group’s Malaysian office has been shipping the seedless variety to Dubai for the past 8 months. Demand is at the highest during the summer months and especially during the month of Ramadan.
The fruit size varies from 5kg to 10kg per piece, and are packed in 2 pieces per carton.
They are round shaped with light and dark green striped rind.
Want to know how seedless watermelons came about?
The triploid or seedless watermelons are developed by creating watermelon plants with double the usual chromosome number and crossing them with normal watermelon plants. The resulting plants have one-and-a-half times the normal chromosome number.
Because they have an odd number of chromosomes, they cannot form viable seed. In addition, they produce very little pollen; therefore, normal watermelon must be inter-planted with triploid watermelon as a source of pollen. Although triploid watermelons are referred to as seedless, they are not truly seedless but rather have undeveloped seeds that are soft and edible and therefore should command a premium in the marketplace.
If you are looking for a reliable supply of Malayasian seedless watermelons delivered at the right price and at the right time, contact Rush Group’s Asia-Pacific office today.